Ebook Publishing for Businesses, Associations and Non-Profits: How to Develop, Market and Sell Your Organization’s Existing Content

The proliferation of e-reading devices like the Kindle, iPad and smartphones—together with online media stores like Amazon and Barnes & Noble—have created opportunities for organizations to write or re-purpose their content for new audiences. Ask most Internet marketing experts and they’ll tell you that one of the best ways to improve your search engine marketing and generate in-bound leads is to produce valuable content and make it available through as many outlets as possible.

Marketers, communications professionals (and authors too) are invited to attend this Roundtable and discover how leading edge companies are leveraging their content for portable reading devices. We’ll talk about the types of content that work best, how to prepare and format it, conversion tools and formats, pricing, distribution options, market trends and case studies.

Hosted by David Wogahn

Referred to as the “San Diego ebook guy” by the Publishers and Writers of San Diego Association, David Wogahn has more than 20 years of digital media publishing experience. David was co-founder and COO of the FANSonly Network (now part of CBS Sports) and general manager of CollegeClub.com. Sellbox.com is home to David’s blog about the latest in digital media tools, marketing and industry developments. He is also a community leader for Kindle publishing and performs public speaking engagements on the topic of ebook publishing.

While Grease is the word in the movies, Google is the word when it comes to Internet marketing. Learn how to use Google Tools to increase your online marketing results. Google’s easy, free tools are poised to save you hours of time, thousands of dollars, and allow you to communicate clearly and track results.

Fourth-generation entrepreneur and SBDC speaker Rebecca Tall Brown of Tri-Line Marketing will give you tips and tricks to make marketing on the web easy, effective and results oriented. Learn how to:

• Use Google to manage customer relationships (for free)
• Get more people to your website (for free)
• Keep one step ahead of your competition in page ranking (for free)
• Plus… nine other can’t-live-without, no-cost Google tips

About Rebecca Tall Brown

A fourth-generation entrepreneur, Rebecca Tall Brown is a marketing consultant and owner of Tri-Line Marketing. A San Diego native, Rebecca grew up in a small family business and has an MBA in Entrepreneurship and a Bachelors Degree in Marketing. Rebecca has worked with over 70 small business owners and her mission is to help businesses develop easy-to-understand, practical marketing that brings in more of the right customers.

Email: Rebecca@Tri-LineMarketing.com
Call:             (619) 519-5250
Website: www.TriLineMarketing.com

This Roundtable will be hosted at the Barrister Executive Suites Board Room in Carmel Valley. We are using Meetup.com for managing attendance for this Roundtable.  Please follow this link to sign up.

This roundtable covers what entrepreneurs must do to get ready to launch a business. These actions include writing a business plan, filing government documents; setting up your legal, accounting and insurance; creating your initial marketing tools; and setting up your business infrastructure. What is included in each section is outlined below.

• Business Plan: Overview of the following topics: Why write a business plan, What goes into a professional business plan, strategies for completing the plan.
• Government Documents: Overview of the following government documents and explanation of who needs them: Federal tax ID number, business license, fictitious business name, patents, trademarks, copyrights, and sellers permit.
• Legal and accounting: Overview of the following topics: business bank accounts, NDA’s, insurance, and setting up your legal entity.
• Marketing: Overview of the following topics: Setting up your website, designing a logo, getting business cards, and printing flyers.
• Infrastructure: Overview of the following topics: Where to locate your business, setting up your office utilities and hardware, and important business software.

Hosted by Tyler Jensen

Tyler Jensen is a serial entrepreneur and start up expert who is the Founder and CEO of The Startup Garage, a business plan writing and start up consulting company located in Solana Beach, CA. After moving to San Diego from Virginia Beach, Virginia, Tyler began his third entrepreneurial venture, San Diego’s VAVI Sport and Social Club, at the age of 22. Tyler grew VAVI to become the 30th fastest growing private company in San Diego in 2006 and 32nd fastest in 2007 before he sold it in 2008. Eager to help others find the same success he has, Tyler has created The Startup Garage, which launched in September 2010, dedicated to helping other entrepreneurs bring their dreams to life. Tyler also currently serves on the board of advisors for 2 non-profit companies, Jeans 4 Justice and SCHAP.

This workshop will take the small business owner through the best practical ways to hire employees or 1099 staff members. Covering job descriptions, employee handbooks, interviewing, and small business labor law. Upon leaving this workshop, attendees will have a solid understanding as to how to successfully hire the right staff members and ensure labor law compliance in easy to understand language and implementation.

Hosted by Cheryl Protzeller

Since June of 2007, Cheryl Protzeller has been consulting with the SBDC North San Diego County as a Subject Matter Expert in Government Procurement, Human Resources, Social Networking, and Sales where she has counseled over 300 small businesses resulting in an increase in sales for those small business of over $3.5 million and over 100 new jobs created. Ms. Protzeller is also the 2010 SBA Woman In Business Champion award winner where she was recognized for her dedication, commitment, and proven success within the small business community. Prior to starting her own small business in 2007, Ms. Protzeller worked within the sales and human resources industries for over 12 years. She provides workshops, classes, guest speaking, and One-on-One Counseling through the SBDC North San Diego County for small businesses.

• The high level view of launching a successful company
• The Successful Entrepreneur’s Personal Foundation – the first and overlooked step

This roundtable will then examine the important aspects of an entrepreneur’s personal foundation. Some of these aspects include the entrepreneur’s strengths, weaknesses, passions, and talents; personal and business support team; and creating a financial plan for themselves before the company is making money.  The Personal Foundation section also includes the idea that the entrepreneur will turn into a business.

Hosted by Tyler Jensen

Tyler Jensen is a serial entrepreneur and start up expert who is the Founder and CEO of The Startup Garage, a business plan writing and start up consulting company located in Solana Beach, CA. After moving to San Diego from Virginia Beach, Virginia, Tyler began his third entrepreneurial venture, San Diego’s VAVI Sport and Social Club, at the age of 22. Tyler grew VAVI to become the 30th fastest growing private company in San Diego in 2006 and 32nd fastest in 2007 before he sold it in 2008. Eager to help others find the same success he has, Tyler has created The Startup Garage, which launched in September 2010, dedicated to helping other entrepreneurs bring their dreams to life. Tyler also currently serves on the board of advisors for 2 non-profit companies, Jeans 4 Justice and SCHAP.

There are more options than ever, but each has unique benefits and pitfalls.  Many service providers will not give you the education you need to make an informed choice.

In this workshop, a veteran buyer and seller of web development services will teach you key basics that have saved his clients tens of thousands of dollars and helped them achieve great results on the web.

Hosted by Harley Orion

Harley Orion is the founder and President of Orion Creative Group, Inc., a boutique web development and brand management firm with over 10 years of success in launching startups and enhancing existing brands.  Orion Creative Group provides a diverse selection of web development, marketing communications, design and social media services, which enable its clients to effectively achieve market penetration and competitive advantage within their target audiences.  Clients have included Amtrak, Spirit Airlines, RE/MAX Distinctive Properties, the American Association of School Administrators, and UC San Diego as well as numerous entrepreneurial ventures in software, healthcare and new media.  Harley is also active in San Diego’s entrepreneurship community, providing pro-bono support to organizations such as the Tech Coast Angels, MIT Enterprise Forum, UCSD Entrepreneurship Challenge, Rotary Club, and other charitable organizations.

Directors and Officers of both public and private companies are subject to scrutiny from a myriad of stakeholders. Expectations as to duty of care, litigation and defense costs continue to rise. Insurance products containing hundreds of variables differ among each carrier. The complex nature of D&O policies makes protecting the personal assets of executives a daunting task.

During this session, you will learn…

• Why D&O insurance is necessary and how it applies to all companies
• What questions to ask when evaluating quotes
• How to avoid coverage pitfalls and denial of claims
• How to identify policy language that drastically reduces your coverage
• Critical coverage triggers

During the session, we will talk about where suits are coming from and how much insurance is appropriate. You will be introduced to the most common policy exclusions and ways to minimize their impact. An explanation of the three insuring agreements will help you determine what type of policy is right for your company. Most importantly you will learn the critical things you must do in order to activate coverage and avoid claims being denied.

You’ll come away from this session armed with the intelligence to make the most appropriate choices and decisions for protecting your executives and corporate balance sheet.

Hosted by Carol Corporales

Carol Corporales is an Independent Commercial Insurance Broker working through Wateridge Insurance Services, San Diego’s 4th largest Insurance Broker. With an extensive background in sales and marketing of semiconductors and computer peripherals, Ms. Corporales manages insurance portfolios of technology, science and manufacturing companies. Catering to the needs of her clients she has focused her attention on the areas of executive risk, International insurance and risk management. Ms. Corporales is a contributing committee member of several business networking groups in San Diego including MIT Enterprise Forum and World Trade Center – San Diego.  Experience has led her to write several articles for the San Diego Chamber of Commerce and Smart Business magazine. Ms. Corporales holds a certified designation in insurance (CIC) and an MBA from San Diego State University.

There are a number on non-bank financing options available in San Diego. This roundtable session will focus on business debt financing options including SBA and non-bank, non-traditional sources.

Hosted by: Susan Lamping

About the Host:

Susan Lamping, Senior Community Loan Officer at CDC Small Business Finance, has overseen the Community Lending activities at the CDC for the last eight years. She assists local businesses meet their technical assistance and financing needs through a variety of different sources. She acts as the liaison for the technical assistance needs of small businesses in San Diego, Orange, Riverside, San Bernardino and Imperial Counties, utilizing partner organizations to link clients with the appropriate business assistance. In partnership with some of the local banks in San Diego, she assists borrowers in acquiring SBA financing as well as financing through alternative sources.

Hosted by: Susan Lamping

About the Host:

Susan Lamping, Senior Community Loan Officer at CDC Small Business Finance, has overseen the Community Lending activities at the CDC for the last eight years. She assists local businesses meet their technical assistance and financing needs through a variety of different sources. She acts as the liaison for the technical assistance needs of small businesses in San Diego, Orange, Riverside, San Bernardino and Imperial Counties, utilizing partner organizations to link clients with the appropriate business assistance. In partnership with some of the local banks in San Diego, she assists borrowers in acquiring SBA financing as well as financing through alternative sources.

• The high level view of launching a successful company
• The Successful Entrepreneur’s Personal Foundation – the first and overlooked step

This roundtable will then examine the important aspects of an entrepreneur’s personal foundation. Some of these aspects include the entrepreneur’s strengths, weaknesses, passions, and talents; personal and business support team; and creating a financial plan for themselves before the company is making money.  The Personal Foundation section also includes the idea that the entrepreneur will turn into a business.

Hosted by Tyler Jensen

Tyler Jensen is a serial entrepreneur and start up expert who is the Founder and CEO of The Startup Garage, a business plan writing and start up consulting company located in Solana Beach, CA. After moving to San Diego from Virginia Beach, Virginia, Tyler began his third entrepreneurial venture, San Diego’s VAVI Sport and Social Club, at the age of 22. Tyler grew VAVI to become the 30th fastest growing private company in San Diego in 2006 and 32nd fastest in 2007 before he sold it in 2008. Eager to help others find the same success he has, Tyler has created The Startup Garage, which launched in September 2010, dedicated to helping other entrepreneurs bring their dreams to life. Tyler also currently serves on the board of advisors for 2 non-profit companies, Jeans 4 Justice and SCHAP.