Founder Roundtable

This Roundtable will be hosted at the Barrister Executive Suites Board Room in Carmel Valley. We are using Meetup.com for managing attendance for this Roundtable.  Please follow this link to sign up.

Ebook Publishing for Businesses, Associations and Non-Profits: How to Develop, Market and Sell Your Organization’s Existing Content

The proliferation of e-reading devices like the Kindle, iPad and smartphones—together with online media stores like Amazon and Barnes & Noble—have created opportunities for organizations to write or re-purpose their content for new audiences. Ask most Internet marketing experts and they’ll tell you that one of the best ways to improve your search engine marketing and generate in-bound leads is to produce valuable content and make it available through as many outlets as possible.

Marketers, communications professionals (and authors too) are invited to attend this Roundtable and discover how leading edge companies are leveraging their content for portable reading devices. We’ll talk about the types of content that work best, how to prepare and format it, conversion tools and formats, pricing, distribution options, market trends and case studies.

Hosted by David Wogahn

Referred to as the “San Diego ebook guy” by the Publishers and Writers of San Diego Association, David Wogahn has more than 20 years of digital media publishing experience. David was co-founder and COO of the FANSonly Network (now part of CBS Sports) and general manager of CollegeClub.com. Sellbox.com is home to David’s blog about the latest in digital media tools, marketing and industry developments. He is also a community leader for Kindle publishing and performs public speaking engagements on the topic of ebook publishing.

This Roundtable is designed for startups and pre-startup entrepreneurs.

This Roundtable will be hosted at the Barrister Executive Suites Board Room in Carmel Valley. We are using Meetup.com for managing attendance for this Roundtable.  Please follow this link to sign up.

This roundtable covers what entrepreneurs must do to get ready to launch a business. These actions include writing a business plan, filing government documents; setting up your legal, accounting and insurance; creating your initial marketing tools; and setting up your business infrastructure. What is included in each section is outlined below.

• Business Plan: Overview of the following topics: Why write a business plan, What goes into a professional business plan, strategies for completing the plan.
• Government Documents: Overview of the following government documents and explanation of who needs them: Federal tax ID number, business license, fictitious business name, patents, trademarks, copyrights, and sellers permit.
• Legal and accounting: Overview of the following topics: business bank accounts, NDA’s, insurance, and setting up your legal entity.
• Marketing: Overview of the following topics: Setting up your website, designing a logo, getting business cards, and printing flyers.
• Infrastructure: Overview of the following topics: Where to locate your business, setting up your office utilities and hardware, and important business software.

Hosted by Tyler Jensen

Tyler Jensen is a serial entrepreneur and start up expert who is the Founder and CEO of The Startup Garage, a business plan writing and start up consulting company located in Solana Beach, CA. After moving to San Diego from Virginia Beach, Virginia, Tyler began his third entrepreneurial venture, San Diego’s VAVI Sport and Social Club, at the age of 22. Tyler grew VAVI to become the 30th fastest growing private company in San Diego in 2006 and 32nd fastest in 2007 before he sold it in 2008. Eager to help others find the same success he has, Tyler has created The Startup Garage, which launched in September 2010, dedicated to helping other entrepreneurs bring their dreams to life. Tyler also currently serves on the board of advisors for 2 non-profit companies, Jeans 4 Justice and SCHAP.